• Audit & Benchmarking
• Positioning & Strategy
• Brand Identity & Story
• Corporate Design
• Brand Style Guide
• Brand Assets & Content
A promise reinforced at every touchpoint.
New startup or established company we help define, evolve and elevate your brand’s experiences to authentically express your core values.
Differentiate yourself and benefit from trusting customers and from attracting high profile future employees.
Analysis & Discovery
Getting a holistic picture
In this phase we build a solid foundation to position your brand in a competitive and differentiated way.
We utilize various proven methodologies to gain a better understanding about your current business, the competitive landscape, market trends and your audience and their customer journeys.
Audits
Interviews & Workshops
Customer Journeys
Trends
Positioning & Strategy
Finding true north
Based on learnings from the analysis and with custom frameworks we help sharpening the company’s core value propositions.
We fuse these and the company goals into an authentic and characteristic brand identity.
These clear values and a derived mission and vision will provide consistent orientation, trust and belonging.
Value & Purpose
Mission & Vision
Core Story
Creation & Guidance
Identity taking shape
With its name, logo, story and other visuals assets like videos, animations and graphics we finally bring your brand identity to life.
Parallel created brand style guides, asset libraries and trainings empower your team to stay on brand in their daily business and contribute to a consistent brand experience for your customers.
Name & Logo
Corporate Design
Tone of Voice
Brand Styleguide
visual assets
libraries & templates
A consistent story throughout all marketing and sales stages
Attract
Spark curiousity and create visibility
Repeat
Stay authentic and curate loyalty
Engage
Convince with relateability and trust
Delight
Surprise with creativity and depth
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Dr. Daniel Strohmeyer
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Dr. Daniel Strohmeyer