above average (1.3-2.4%) install-to-purchase conversion rate due to optimized app flows and UX
Apple App Store features in various countries and named as one of Apple’s new favorite apps
above average user rating in the Apple App Store
Postpartum women face numerous physical challenges. Therefore engaging in regular physical activity is essential for new moms to support their recovery and in preventing broader health issues down the line.
Additionally, the stigma surrounding postpartum conditions means many women suffer in silence, unaware of the importance of tailored exercises that can aid in recovery.
Time constraints and unpredictable daily routines with a newborn make regular training sessions challenging, often requiring support that is not always available.
The Mommymove team sought a design and technical partner to realize their vision of a specialized personal coach, tailored to dynamically adapt to the unique needs of this distinct user group.
To address the numerous challenges faced by postpartum women, we conducted an in-depth user research and designed and coded for Mommymove a comprehensive mobile app for iOS and Android together with a meticulously training system developed with sports scientists and midwives.
With the app we co-developed a sophisticated algorithm that adapts to the individual recovery needs and limitations of each mother, ensuring workouts are both safe and effective.
Unlike traditional fitness apps that focus on peak performance, Mommymove promotes gentle, restorative activity, essential for strengthening the pelvic floor and enhancing overall well-being.
Tailored to the unique needs and limitations of new mothers Mommymove helps women better understand and evaluate topics like their pelvic floor strength, empowering them with knowledge and tools to manage and improve their condition effectively.
Mommymove includes hundreds of exercises and video tutorials produced by LUNA that clearly communicate each workout, enabling mothers to make the most of short time windows and integrate fitness seamlessly into their busy schedules.
As a mother progresses in her recovery and physical limitations from childbirth become less significant, the Mommymove app seamlessly transitions into more demanding workouts and exercise routines, akin to those found in standard women’s fitness applications. This smooth progression eliminates any abrupt transition between recovery-focused exercises and more intense physical activities, allowing users to build upon their earlier achievements and continue using Mommymove long after their initial recovery phase.
Additional features such as progress tracking and motivational tools keep users engaged and committed to their health and fitness goals.
